Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”: Dole tried to be all things to all people spend […]
The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand’s product. Often they also advertise in order to improve the brand image. […]
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, […]
Probably not, at least not in the near future, but it is beginning to get a lot of attention from the companies that have the resources to invest in it. […]
The distinguishing characteristic of an industrial directory is that it lists products, services and suppliers needed by industries, rather than by final consumers. These would be mainly such intermediate products […]
Copyright 2006 The Janitorial Store Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your […]
The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the […]
For everyone that decides to start their own web site online, advertising isn’t as easy as it seems and many people end up paying others to do their dirty work. […]
People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some […]
An aphorism used saying it takes money to make money. And it is obviously true in case of starting a business. A business cannot be started without a capital. And […]
Coming from the “Internet generation,” I understand the importance of doing your business, or at least advertising your business online. The Internet has opened up a wealth of possibilities to […]
When you are trying to make people aware of your business, whether you’re selling a new product or opening a new business, a flyer perhaps is one of the cheapest […]
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